SEO and Link Building Blog
Practical guides for restoration companies, roofers and the agencies that serve them: getting found on Google, Maps and AI search, and getting more of the right calls.
Digital PR for Local Businesses
Story angles that work locally, where to pitch, what journalists want and how to turn coverage into SEO value.
Read the guide → Link buildingHow to Track White Label Backlinks for Your Clients
What to record for every link, how to verify it on delivery, monitoring tools and client-ready reporting.
Read the guide → Restoration marketingCommercial Restoration Marketing: How to Win Property Managers
Vendor requirements, emergency response plans, outreach that builds accounts and what to measure.
Read the guide → Restoration marketingRestoration Marketing Plan: A 12-Month Template
Budget benchmarks, the jobs worth chasing, channels in the right order, a seasonal calendar and the KPIs to track.
Read the guide → Restoration marketingHow Restoration Companies Get Found in AI Search
How ChatGPT, Google AI Overviews and Perplexity choose which companies to name, and 8 steps to get yours mentioned.
Read the guide → Restoration marketingWater Damage Leads: Should You Buy Them or Own Them?
Shared vs exclusive vs pay-per-call leads, cost per booked job, a vendor checklist and how to own your lead flow.
Read the guide → Restoration marketingGoogle Ads for Water Damage Restoration: Real Costs and Keywords
What clicks really cost, keywords worth paying for, a negative keyword list, and when Local Services Ads or SEO win.
Read the guide → Restoration marketingMold Removal Pay Per Call vs. Pay Per Lead vs. SEO
How each lead model works, how to compare them on cost per booked job, and 10 questions to ask any mold lead vendor.
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